Nonprofit organizations rely heavily on generous donors to keep the business going. In today’s climate of divisive politics, social justice movements and tax reform, charitable giving is more susceptible than ever to the trends of our time — and if nonprofits keep up with those trends, they’ll be able to market their causes properly and bring in more donations than ever.

We asked a panel of Forbes Nonprofit Council members to weigh in on some of the trends that could impact donations and giving in 2019. Here’s what they had to say.
Forbes Nonprofit Council members share their charitable giving predictions for 2019.

Forbes Nonprofit Council members share their charitable giving predictions for 2019. Photos courtesy of the individual members.

1. Tax Changes May Benefit Nonprofits

Numerous tax changes are going into effect that may positively impact us on some level, as nonprofits. It’s important to watch how organizations and individuals react to these tax changes to see if they are willing to contribute the same amount. We’ve already sent out content that shares what the tax changes mean for contributions to help our audience understand. – Gloria Horsley, Open to Hope

2. Nonprofits Will Increasingly Support Voter-Focused Groups

We will see a surge in ways that nonprofits offer tax-deductible giving options specifically designed to influence voting outcomes in 2019 and beyond to the critical 2020 election year. This could mean opportunities to donate to groups that align with the candidates you support or groups that advocate for easier — or tougher– voting laws to empower or suppress the vote. – Thomas Bognanno, Community Health Charities

3. Intelligent, Educated Donors Will Aim To Make An Impact

The same gut-filled angst that brought “rage philanthropy” into play will continue to play out in ways that will benefit nonprofits. People want to be heard and will make their point by making donations to the causes that are important to them. Donors are intelligent and certainly have access to more data to make impactful decisions, in spite of tax reforms and the threat of defunded programs. – Kimberly Lewis, Goodwill Industries of East Texas, Inc.

Successful nonprofit executives from Forbes Nonprofit Council offer firsthand insights on nonprofit leadership & trends.

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Written by Expert Panel, Forbes Nonprofit Council
Image: Forbes Nonprofit Council
Publication date: Dec 27, 2018

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