VISION
Creating opportunities for the development of society and unleashing people’s potential.

MISSION
Building a society of knowledge and development where young people are able to learn and advance in the fields of education, media, culture, and technology through establishing incubators and encouraging esteemed institutions to provide an attractive and stimulating environment.

Misk Foundation, established by HRH Prince Mohammed bin Salman, is a non-profit foundation devoted to cultivate and encourage learning and leadership in youth for a better future in Saudi Arabia.

To this end, Misk focuses on the country’s youth and provides various means to foster and empower talents, creative potential, and innovation and create a healthy environment for them to grow and develop.

Misk also seeks to pave the way towards opportunities in the fields of art and science. Misk Foundation invests in empowering youth in four main pillars; education, media, culture & technology. These pillars of knowledge will support and advance our country’s future. Enabling Saudi youth to learn is a means through which advancements across the business, technological, literary, cultural, and social aspects of our nation are made.

Misk Foundation pursues these goals by both establishing programs and partnering with local and global organizations in diverse fields. Through a variety of incubators, Misk is helping to develop the intellectual capital and unleash the potential of Saudi youth. We believe that our organizational presence can support and enhance the efforts to establish a knowledge-based society, which will, in turn, bring fulfillment and add value to the Saudi society.

Our guiding principles towards these objectives are commitment, impact, and integrity.
The Foundation’s name ‘Misk’ (in English ‘musk’) is derived from the heart of our Arab and Islamic heritage. That ancient perfume has been used for centuries as a symbol of generosity and benevolence; used by one yet its scent engulfs everyone.