WWF's mission is to build a future in which people live in harmony with nature. From our experience as the world's leading independent conservation body, we know that the well-being of people, wildlife and the environment are closely linked. That's why we take an integrated approach to our work.We're striving to safeguard the natural world, helping people live more sustainably and take action against climate change. We spend a lot of time working with communities, with politicians and with businesses to find solutions so people and nature can thrive.Our projects are innovative, collaborative and based on scientific evidence. And we think big. We run a number of Global initiatives focussing on the regions and challenges where we can make the biggest difference - from the Arctic and the Amazon to responsible fishing.