Benno pour reussir is an apolitical, associative and non-profit organization. Its objective is the preservation and conservation of heritage values of the Mauritanian culture. In addition, their purpose is to serve as a space for professional approaches to provide significant levels of capacity in the protection and conservation of cultural heritage.

Its main activities are: upgrading historical sites (Tichit, Ouadane, chinguintty, Oualata) classified among the world heritage.