To feed and sustain, in cooperation with all sectors, underprivileged citizens through the provision of Food for Life, while guiding those to long-term self-sustaining solutions for empowered and dignified existence.

Vision
Towards a hunger free Jordan
Mission
A humanitarian organization combating hunger and malnutrition by delivering donor support to the poorest citizens through sustainable, healthy food programs in accordance to scientific methodologies and Islamic Sharia’ implemented effectively by good governance. In addition to building local, regional and international partnerships to coordinate efforts in this field and build awareness about hunger for an active society and food for life.

 
Values
Equality and equity

Innovation and creativity

Dignity and human rights

Responsibility and accountability

Team spirit

Excellence and quality

Observance of Shari’a laws

Professionalism and commitment

Synergy and integrity

 
Strategic Goals:
Tkiyet Um Ali’s operation relies on achieving a number of goals which TUA seeks to serve and achieve. As a pioneering organization, Tkiyet Um Ali seeks to achieve its goals through a focused, disciplined and scientific approach using advanced management systems:

 
Tkiyet Um Ali Goals: 

Eradicating Hunger and playing a key role in achieving food security in Jordan.
Providing the required finance to Tkiyet Um Alis programs through various donation tools, and  sustainable financing resources.
Increase awareness about hunger eradication and gain support to its efforts through   awareness and other seasonal campaigns in addition to the role of its goodwill ambassadors in Jordan and the region.
Creating Partnerships with civil society organizations, private and public sectors to enhance the efforts in eradicating hunger.

 
Tkiyet Um Ali implements the following to achieve its goals:

Providing a number of feeding programmes to targeted groups.
Conducting social studies and research related to hunger and means of eradicating it.
Developing relations with local, regional, and international organizations in accordance with the current Associations Law.
Engaging various segments of the community in voluntary work in order to spread awareness on the goals and projects of Tkiyet Um Ali.
Increasing awareness and launching campaigns, conferences, and seminars, as well as holding public lectures, arranging media activities, and training courses on means of eradicating hunger and poverty in the Kingdom.

Tkiyet Um Ali (TUA) was founded in 2003 by Her Royal Highness Princess Haya Bint Al-Hussein to represent the first initiative of its kind in the Arab World that seeks to eradicate hunger. TUA is also considered the first non-governmental organization to provide sustainable food support through distributing food parcels and serving hot meals in addition to providing humanitarian food aid to Jordan’s underprivileged. Originally conceptualized by Her Late Majesty Queen Alia more than 39 years ago, TUA is inspired by the Islamic concept of providing food for the underprivileged and assuming social responsibility for them. Through this project, Her Royal Highness Princess Haya Bint Al-Hussein continues her mother’s short lived, yet rich legacy.

The headquarters of TUA is located in the heart of Jordan’s capital, Amman. The consultation regarding its establishment began in 2002, while construction commenced in 2003 and was completed the following year.

TUA started its operations with a clear vision and a dedicated goal, mainly eradicating hunger through its various food aid programmes and meeting nutritional needs of households living in extreme poverty.

Immediately after operations began TUA started social research activities in 2005, and subsequently a year later inaugurated a daily feeding programme that ensures the provision of up to 350 daily meals to wayfarers at its premises; and at the same time, it embarked on delivering monthly food parcels to those families living in extreme poverty. Each parcel contains 22 food items that include all the basic nutritional elements that fulfil the needs of a family for an entire month.

At the same time, TUA looked into the possibility of benefiting from Adahi meat offerings and adding them to its food basket with the aim of maximizing benefit from the Adahi meat through its distribution along with the food parcels to endorsed families throughout the year.

As a result, the Adahi programme was launched in 2005 in agreement and collaboration with the Jordanian General Iftaa’ Department, this programme is the first of its kind in Jordan.

In 2007, and in light of the success of its sustainable food program, Tkiyet Um Ali launched a rehabilitation and employment programme that aims to train and support members of endorsed families, through developing their skills and enabling them to acquire practical work experiences. In 2008 Tkiyet Um Ali inaugurated “Takaya Al-Khair markets”, the first market of its kind in the Middle East that provides free food commodities to endorsed families through the use of electronic magnetic cards, thus helping to preserve their dignity and meet a very basic humanitarian need.

Towards its aim of eradicating hunger in Jordan, TUA launched its Eradicating Extreme Poverty Project in 2013 in a bid to reach out to 20,000 households throughout the Kingdom who were living in extreme poverty. Since the launch of the project, 54,102 households were assessed, and by the end of 2015, 18,300 households were endorsed by Tkiyet Um Ali based on its agreed eligibility criteria.

During the past years, Tkiyet Um Ali succeeded in positioning itself as a leading organization that works in eradicating hunger in Jordan, having delivered to this day over 220 thousand food parcels and served over one million and nine hundred and fifty thousand  hot meals to the underprivileged, in addition to delivering 150 thousand meat offering, Udhiyah.