Our Work

Social Media Exchange (SMEX) is a media advocacy and development organization with more than 20 years’ experience in commercial, development, and post-conflict media environments. We address urgent needs in the Arab information society through:

Online and offline courses in digital and social media
Peer-to-peer learning events
Planning and implementation of advocacy campaigns
Internet policy and digital rights research
Production and localization of how-to manuals and guides
We work closely with donors and partners to design and implement programs that respond to the region, placing a high value on monitoring and evaluation.

Our Impact

In seven years, SMEX has directly engaged more than 2,000 participants in our online and offline training programs, learning events, and campaigns. We maintain close ties with our alumni, many of whom are now leaders in their own right. We’ve reached tens of thousands of readers through our open-licensed, Arabic-language guides, web platforms, and social media channels. We’ve also earned media coverage in national, regional, and international press, including Al Jazeera, BBC Arabic, New York Times, LBC, and Radio France.