Asala is a leading Microfinance institution working to provide services that help women in poverty to change their lives, their social position, and their future by their successful participation in economic activities

Asala – The Palestinian Businesswomen’s Association has been active providing loans to women since 1997 when it was first established under the name of the Center for Women’s Economic Projects (CWEP). In January 2001 it was registered with the Palestinian Ministry of Interior as Non-Profit NGO under the name: Palestinian Businesswomen’s Association (ASALA).