Live Love Beirut initiative was launched late june 2012 to show the world the authentic face and beauty of Lebanon. If you’ve already been to Beirut, whether you’re from Beirut, Lebanon or elsewhere in the world, you already know that the city is not easy to love; but past the shock of the first time, and beyond the day-to-day routine, it is a place that marked many a memory, and won over many a heart.