Established in 2001, Gulf for Good operates under the patronage of Sheikh Ahmed bin Saeed al Maktoum. It focuses on child-related projects such as building and providing equipment and supplies to schools and hospitals, as well as refurbishing orphanages. The countries covered by these projects are Nepal, Tanzania, Kenya, Oman, Jordan, Sri Lanka, Borneo, Egypt, Cambodia and India.

Gulf for Good has four main objectives:
to bring together Gulf nationals and residents in a good cause;
to encourage people to push their own limits;
to show people the value and enjoyment of motivation, commitment and helping others;
to raise large sums for worthwhile projects.