Vision

Create a Cancer aware community in the United Arab Emirates Advocate and provide medical access to improve the quality of life of people affected by cancer

Mission

Minimize the impact of cancer through providing financial support, guidance, and various other types of assistance to needy cancer patients and their families throughout the UAE.

Raise awareness across the country on the causes of cancer, methods of prevention and screening, types of treatments, and the available support services in the UAE, to serve as a key resource for cancer patients, their families, and caregivers.

Be in the conscience of companies, individual donors, and the government as the premier breast cancer related initiative.

Foster an environment in the UAE whereby cancer-related issues are a part of public policy, openly and comfortably discussed, and a part of the national agenda on an ongoing and permanent basis.