Mission
Contributing to the financial empowerment of marginalized populations, including women and young people, through a range of quality financial services and the promotion of entrepreneurship.

Vision
Financial inclusion of marginalized households, through a socially responsible microfinance.

Values
Five key values guide all decisions and actions of Enda

Women and men ...
Because the human being is the main goal of our social enterprise and the first reason for our success, Enda:
• Offers its employees and its customers with development opportunities.
• Encourages the initiative and the sense of community and social commitment Culture
• Ensures equality of opportunity within the institution and the emancipation of women in society.
Service
Because the service is at the heart of our business, Enda:
• Does the client its priority by placing it at the center of its concerns
• Offer the best quality service to ensure professionalism and nearby
Integrity and transparency
Because we must be vis-à-vis our customers, our partners, but above all, vis-à-vis ourselves, Enda:
• Leads all its operations according to the highest standards of ethics and transparency.
• Manages financial services honestly, efficiently and reliably.
Innovation
Because the viability and relevance of our leadership go through innovation, Enda:
• Designs and develops financial products tailored to the specific needs of its customers.
• Adopt technological solutions to improve the service quality and efficiency of its operations.
Responsibility
Because the responsibility characterizes our attitude to our environment as a whole, Enda:
- Is committed to serving its customers faithfully, its employees, partners and the natural environment.
- Leading by example and strives to meet the most advanced best practices for microfinance standards.