The Audi Foundation, established by Raymond W. Audi in 2000, is dedicated to the promotion and revitalization of craftsmanship profession in Lebanon and particularly in the City of Sidon, the Capital of South-Lebanon. It aims to revitalize the historical sites of the city and to preserve and enhance the city’s social and cultural heritage.

Shortly after its establishment, it was entrusted with the task of creating an identity system for the foundation – operating from a traditional Lebanese house built above a 150 years old soap factory – as well as its sub-components: an old town quarter, a soap museum, a café/kitchen, and the soap-factory-turned-museum. The system of marks explores multiple styles of contemporary calligraphy developed in collaboration with artist Samir Sayegh.

The role of the Audi Foundation has been to develop projects along several axes:

Initiating artistic and cultural activities through studies, conferences and exhibitions related to the preservation of cultural, social and handicraft heritage of the old city.
Participating in the restoration of streets and mazes, in parallel to the rehabilitation works conducted by other foundations engaged in the process of the revitalization of the City of Sidon.
Joining public and private efforts to the creation of a regional museum for the City and an archeological site open to the public, in a initiative that helps enhancing the touristic attraction of the city.